Project Overview:

Push Push Salon is a contemporary beauty brand that redefines the salon experience through vibrant aesthetics and confident messaging. The project involved crafting a cohesive visual identity that reflects the salon’s bold personality and empowers clients to embrace their unique style.

Design Goals:

• Develop a standout brand identity that balances boldness with elegance

• Use expressive color palettes and typefaces to convey energy and individuality

• Design collateral that enhances the in-salon experience and builds brand recognition

• Reflect inclusivity, creativity, and confidence across all visual touchpoints

Key Deliverables:

• Logo Design: A sleek, modern wordmark with dynamic character

• Color Palette: A high-contrast mix of vibrant tones and neutrals for visual impact

• Typography System: Bold, fashion-forward fonts paired with clean supporting type

• Brand Collateral: Business cards, appointment cards, signage, social media templates

• Motion Graphics: Short animated visuals for Instagram and in-store displays

Design Approach:

The design approach embraces the salon’s expressive, fashion-forward identity with confident visuals and playful energy. Sharp lines, vibrant tones, and stylish layouts convey a modern, unapologetic tone that resonates with a trend-savvy clientele. Every touchpoint—from digital graphics to in-salon signage—was crafted to enhance the brand experience and encourage self-expression.