Routly
Routly is a mobile app concept designed to simplify and enrich road trip planning through intuitive collaboration and smart travel tools. The app empowers users to co-create itineraries, share locations, track real-time progress, and discover curated stops along their route.
Project
Details
Project Title: Routly – A Road Trip & Collaboration App
Category: UI/UX Design, Mobile App Development
Tools Used: Adobe XD, Illustrator, InDesign
Role: Lead Designer / UX Strategist
Timeline: January 2025- April 2025




Creative Brief
Project Overview:
Routly is a mobile app concept designed to simplify and enrich road trip planning through intuitive collaboration and smart travel tools. The app empowers users to co-create itineraries, share locations, track real-time progress, and discover curated stops along their route.
Design Goals:
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Create an engaging, user-friendly interface that enhances group travel planning
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Use vibrant, location-inspired visuals to reflect the energy of exploration
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Integrate features like live maps, group messaging, and stop suggestions
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Foster connection through shared routes, travel journals, and photo albums
Key Features:
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Collaborative Trip Planning: Invite friends, assign roles, and vote on stops
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Smart Route Suggestions: Get tailored recommendations based on interests and time
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Live Sharing: Track each other’s location and ETA in real time
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Trip Journal: Log memories, photos, and notes all in one place
Design Approach:
The visual identity of Routly is bold and clean, balancing excitement with usability. A mix of cool and warm tones evokes the changing landscapes of a journey. Icons are friendly and modern, while the interface stays clutter-free to focus on function and experience.
Samantha Ostrander
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